Taking some pointers from its big sister brand Max Mara, Sportmax also looked to the seas in constructing its Spring/Summer collection.
Using futuristic images from the 1960s as its launching pad, the brand opted for more boxy yet young looks that were drenched in citrus colors rather than the typical sailor blue and white.
With the fishnet print splashed over easy knit ensembles, guipure lace crafted in orb patterns that looked like rows of rolled-up rope, oval zip pouches and waxy patches of raincoat yellow, and the canvas sailcloth cotton, the collection seemed like a de-constructed cruise ship from the 60s, captain and life boat included.
Boyish leather-trimmed coats; buckle jumpers; manly leather button-down shirts; and clean, as well as versatile, floor length striped dresses were some of the main pieces that will surely satiate buyers' quest for more trans-seasonal fashions for erratic weather and the rising number of luxury consumers in tropical capitals from Singapore to Rio.
The buckle was the real hallmark of the collection – fastened to the shoulder of jumpers and onto roomy A-lined dresses, Sportmax sent a strong message for all of us to gear up for an unpredictable season!