London Fashion Week, like most of the fashion weeks this season, has put sustainability front and centre. For some designers, however, it’s been part of their brand DNA since the beginning. Step forward Phoebe English who, though launched in 2011, is notably still a relatively young and small brand on the schedule. The Central Saint Martins graduate teamed up with biodynamic health and beauty brand Weleda this season on the show makeup.
“I have been a fan and customer of Weleda for years. I remember walking around shops as a child and lusting after those beautiful glass bottles with their tantalizing description of heavenly scents,” said English, who worked with make-up artist Jenny Coombs, nail technician Ama Quashie, and hairstylist Cyndia Harvey to create the looks, all of which used Weleda’s plant-based skincare and haircare products.
“It felt like the perfect time to partner with a company with such a long-standing and admirable ecological bedrock as we launch this new collection alongside our statements of sustainability,” added English.
One of the original organic and sustainable cosmetics brands, select Weleda products included Skin Food Light on faces, Skin Food Body Butter on arms and legs, and Skin Food Original on cheekbones to work as a natural highlighter.
Skin Food, originally created in 1926, is one of the company’s original formulations, counting Julia Roberts, Victoria Beckham, and Alexa Chung among its fans. All Weleda natural and organic cosmetics bear the NATRUE seal; around 80 per cent of plant ingredients used in them are organic and biodynamic quality.
Phoebe English sources her fabrics in the UK and EU, using Global Organic Textiles Standard organic cottons and Oeko-Tex-certified materials that are free from harmful chemicals, while offcuts are used in future collections with surplus and deadstock repurposed.
Photo courtesy of PR