The Pop-Politics of the Hoodie

Is the hoodie the last true political garment?

“The Hoodie,” the first exhibition to explore the socio-political role of this popular casual wear staple, opened Sunday at the Het Nieuwe Instituut, the Dutch institute for architecture, design and digital culture in Rotterdam, the Netherlands.

The exhibition was curated by writer and curator Lou Stoppard.

In recent history, the hoodie has emerged as a pop-political object, though its origins date back to the 1930s, when it was popularized by sweatshirt pioneer Champion as a sporty workwear item.

Over the years, the perception of the hoodie has evolved. The dawn of the hype-beast and his/her cultural connection with high fashion have rendered this a fashionable wardrobe staple; however, over time, it has also become increasingly associated, via the media, with racial inequality, crime and sometimes deviance.

“Unlike dresses, bespoke clothing and couture, these types of clothing were not really represented in museum collections,” said Stoppard, who was inspired to create the exhibit whilst researching material for Showstudio’s sports wear series.

Exploring intersectional themes, which range from the rise of surveillance culture and facial recognition technology; music and subculture; conversations around androgyny and gender fluidity; and the breakdown of traditional dress codes, the exhibit challenges the viewer reflect on the hoodie’s multifaceted relationship with contemporary culture.

The exhibit also features works from a diverse mix of artists and makers working in photography, film, fashion, and other media. Rick Owens, Campbell Addy and more, are among the dynamic creatives highlighted by this exhibit through garments, printed matter, digital footage, social media posts and other cultural artefacts.

A digital magazine devoted to the show features commissioned interviews and visuals and will also be available at the exhibit, alongside a series of workshops and talks.

The exhibition will run until April 2020.

SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Kawakubo's Opera Debut
By NOWFASHION
Rei Kawakubo’s “Transformation and Liberation” project will finally come to life at Vienna's...
By NOWFASHION
By NOWFASHION
Rei Kawakubo’s “Transformation and Liberation” project will finally come to life at Vienna's State Opera in all its majestic, abstract splendour, Sunday, Dec. 8, in the world premiere of Virginia Woolf's Orlando.This modern-day portrayal of Orlando is a marriage of great minds: Woolf, Kawakubo...
Rei Kawakubo’s “Transformation and Liberation” project will finally come to life at Vienna's State Opera in all its majestic, abstract splendour, Sunday, Dec. 8, in the world premiere of Virginia Woolf's Orlando.This modern-day portrayal of Orlando is a marriage of great minds: Woolf, Kawakubo and composer Olga Neuwirth, one of the most forward-thinking figures in opera today and the first...
A Slow Start for Italy’s Independent Beauty Market
By Elisa Carassai
What’s happening in the Italian beauty industry? In an ever-expanding international beauty...
By Elisa Carassai
What’s happening in the Italian beauty industry? In an ever-expanding international beauty market, where new options are emerging continuously, the Italian market seems to be lacking something that is already mainstream abroad.According to a report by market research agency Mordor...
What’s happening in the Italian beauty industry? In an ever-expanding international beauty market, where new options are emerging continuously, the Italian market seems to be lacking something that is already mainstream abroad.According to a report by market research agency Mordor Intelligence, this is a result of a highly fragmented competitive landscape made up of numerous regional and...
London's First Clean Beauty Tradeshow
By Elisabeta Tudor
With the organic beauty sector on the rise, London will host the first-ever international Clean...
By Elisabeta Tudor
With the organic beauty sector on the rise, London will host the first-ever international Clean Beauty show at The Brewery event space in the city’s Barbican district.The two-day tradeshow will be held October 12th and 13th, 2020,  will gather experts and brands of the clean and organic beauty...
With the organic beauty sector on the rise, London will host the first-ever international Clean Beauty show at The Brewery event space in the city’s Barbican district.The two-day tradeshow will be held October 12th and 13th, 2020,  will gather experts and brands of the clean and organic beauty sector and feature facial skincare, bodycare, haircare, and makeup brands that work with sustainably...
Why Fashion Needs Cultural Cred
By Elisabeta Tudor
The way brands connect with their customers — established and potential ones — has changed...
By Elisabeta Tudor
By Elisabeta Tudor
The way brands connect with their customers — established and potential ones — has changed drastically over the years and has redefined the way luxury and fashion brands interact with society as a whole.“Cultural cred is intangible. It transcends geography and demographics and isn’t created by...
The way brands connect with their customers — established and potential ones — has changed drastically over the years and has redefined the way luxury and fashion brands interact with society as a whole.“Cultural cred is intangible. It transcends geography and demographics and isn’t created by one group alone. It’s ambiguous and imbued with nuance, making it hard to define and put into...
Dover Street Market's 15 Years of Innovation
By Elisa Carassai
Can brick and mortar survive in the age of online shopping? As many shops and concept stores shut...
By Elisa Carassai
Can brick and mortar survive in the age of online shopping? As many shops and concept stores shut their doors, once again, Dover Street Market, the brainchild of Comme Des Garçons designer Rei Kawakubo, stands out by celebrating its 15th anniversary.The concept store, which initially opened in...
Can brick and mortar survive in the age of online shopping? As many shops and concept stores shut their doors, once again, Dover Street Market, the brainchild of Comme Des Garçons designer Rei Kawakubo, stands out by celebrating its 15th anniversary.The concept store, which initially opened in September 2004, on Dover Street in London's Mayfair district, was open for almost twelve years, until...
The Suit That Will Get Us to Mars
By Sofia Celeste
Getting the first human to Mars in the 2030s hinges more on the relationship between science and...
By Sofia Celeste
Getting the first human to Mars in the 2030s hinges more on the relationship between science and the textiles industry than one might think.“We will have people on the moon, hopefully by the mid 2020s. I hope we don’t get stuck on the Moon. I hope we can push further and get people to Mars....
Getting the first human to Mars in the 2030s hinges more on the relationship between science and the textiles industry than one might think.“We will have people on the moon, hopefully by the mid 2020s. I hope we don’t get stuck on the Moon. I hope we can push further and get people to Mars. That’s my job,” said Dr. Dava Newman, the former Deputy Administrator of NASA and a leading MIT Professor...
Italy’s Fashion Chamber Promotes Inclusion
By Elisa Carassai
Italy’s Camera Nazionale Della Moda outlined the path towards diversity across the industry and...
By Elisa Carassai
Italy’s Camera Nazionale Della Moda outlined the path towards diversity across the industry and how inclusion can be implemented throughout the fashion system, at a summit Tuesday, held at Milan’s historic Gerolamo children’s theater.Named “Including Diversity” the event coincided with World...
Italy’s Camera Nazionale Della Moda outlined the path towards diversity across the industry and how inclusion can be implemented throughout the fashion system, at a summit Tuesday, held at Milan’s historic Gerolamo children’s theater.Named “Including Diversity” the event coincided with World Disability Day, in an attempt to further underscore the chamber’s commitment, paving the way for a more...
Rankin on the Environment and Social Ills
By Robin Torres
British photographer John Rankin is one of the most distinguishable and prolific pop culture...
By Robin Torres
British photographer John Rankin is one of the most distinguishable and prolific pop culture photographers of his generation. Yet, what perhaps truly sets his career apart from that of his contemporaries is his activism and the way he documents socio-political issues.Earlier this year, shortly...
British photographer John Rankin is one of the most distinguishable and prolific pop culture photographers of his generation. Yet, what perhaps truly sets his career apart from that of his contemporaries is his activism and the way he documents socio-political issues.Earlier this year, shortly after collaborating with Phil Ropy for the Surfrider Foundation, a grassroots non-profit environmental...