Topman Menswear Spring Summer 2014 London
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Topman returned to the third installment of London Collections: Men with quite a change in tone; with a much smaller than usual collection of 20 looks, and more uniform in its approach, it marked a new direction for menswear in SS14. In lieu of the brand’s signature urban vibe were strong Western influences, shot through with oriental-like floral embroidery. Hoodies and sweatpants are a thing of the past; the new (top)man is all about intricately stitched silk shirts and soft pullovers tucked inside fluid belted trousers. The Wild West undertones were punctured by metallic shots of colour in shoes and belts and even one full-on golden gilet, raising the experimental bar all round.

These were not clothes usually found hanging in Topman stores; the firm step towards more fashion forward designs, even if translated for high street, was certainly a bold move from the retail safe zone of the brand. Perhaps, however, it was a timely diversification motivated by the brand’s increasing presence in international markets. Either way, it felt like a triumph and much welcome step forward for the menswear titan.

- Maria Dimitrova

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