Tory Burch rocked the casbah on Tuesday morning with a collection that smartly brought together the boho vibe of Chelsea in the '70s with the ethnic flair of Marrakech.
Swathing her runway in Persian rugs, the designer sent down the carpeted catwalk a collection filled with takeaway pieces in bold Essaouira patterns, bias cut dresses decked out with a judicious dash of shimmering embellishments and appealing crackled leather and suede patchwork outerwear.
The sure-footed label, which recently was valued at 3.5 billion dollars and now counts the highly regarded Roger Farah as its co-chief executive officer (alongside founder Burch), continues to produce solid collections that walk the line between being directional and wearable.
High on the list for buyers this season will be all the rich Moroccan motif jacquard tops and wrap skirts and their silk printed chiffon dress alternatives. Winning too were the tapestry-patterned designs and the merino turtlenecks with collar and cuffs outfitted with metal grommets.
And let's not forget the accessories. Seeing as they reportedly account for almost 80% of sales for the brand. Which might explain why there was such a variety of covetable shoes to chose from. Between the knee-high boots, the metal fringe mules and the embellished high-heel sandals, Burch fans will be spoiled for choice. Ditto the fringed and bejeweled saddle bags, flat flap totes and more substantial ladylike handbags.
Burch showed that she is no fashion carpetbagger with this collection. Rather, she is a savvy business woman who will, without a doubt, continue to expand her sartorial empire across the globe if she keeps producing user-friendly shows like this one.