With so many collections walking up and down the catwalks, it can be hard for a season to lay claim to any kind of colour these days – it seems like you’re plucking it from thin air or backing a random horse. Because there are so many collections these days. But, on this Spring/Summer 2018 occasion, Milan is definitely campaigning for pink. Alberta Ferretti, Gucci, N°21, Francesco Scognamiglio, Agnona, Sportmax, Vivetta, Moschino, Bottega Veneta, Ermanno Scervino, Marni, Marco de Vincenzo; they all opened with the shade or they made sure it featured within.
“It was a story about vacation and holiday time,” reasoned de Vincenzo of his. “What happens in summer? You spend all day at the beach and then you realise you only have five minutes to change, what can you do? Add an evening skirt.” Among his sunglass-worthy collection, it was the opening T-shirt looks that were the hits. One part holiday baggy T-shirt to one part flapper dress dripping in shine, they were the collection’s high notes for sure.
But back to the pink trend in general and it was soft, dusty, and dusky or nude through to hot, vivid and fuchsia, depending on how pink or not you like your wardrobe to be, there’s choice. Be it sequins, feathers – everywhere in Milan as they were in London – or metallic shine. Here, the looks in pink to make you think.