Trending: Off-White

What is Off-White and who is Virgil Abloh, you ask? Well, get your facts checked and your fashionpedia updated as you might miss out on one of today's most promising ready-to-wear talents otherwise. Virgil Abloh is a designer, but a creative multi-tasker first and foremost.

 

(Régis Colin-Berthelier for NOWFASHION)

 

The scope of his work – Abloh is a fashion designer, but also a graphic designer, an architect, and, last but not least, Kanye West's creative director – also makes it quite impossible to label him; or if one could put him in a box, it would be the one belonging to his own generation.

As previously stated in our "The Kids Are Alright" feature, Abloh's aim is to tell a story that speaks to many other creatives of his generation: the story of an American citizen with Ghanaian roots who grew up in Chicago, immersed in hip-hop music and urban culture, and who found in fashion not just a mere business opportunity or means of self-expression, but a meaningful way to convey his generation's yearning for the here and now.

 

(Régis Colin-Berthelier for NOWFASHION)

 

"Streetwear is my gateway to Paris,” Abloh told NOWFASHION recently. “It's a way of thinking, a lifestyle. The questions that I asked myself while working were ‘How do I embrace that?’ and ‘How do I add a new chapter to it?’”

Well, this time around, Virgil's new chapter was to showcase his first women's wear show in Paris at the Palais de Tokyo. Embracing both streetwear references – denim outfits, recycled Guess logo prints – and sophisticated tailoring, Abloh offered a desirable women's wear collection that played with references from the 90s.

Among those references, there was "Pretty Woman," which was not only printed as words on some of his garments but also appeared as a deeper sociological reference, the one of being an outsider, of being rejected because of social background, the one that addresses the social injustice between rich and poor. This vision was emphasized by part of the show's soundtrack, namely Janis Joplin's "Mercedes-Benz."

 

(Régis Colin-Berthelier for NOWFASHION)

 

In addition, an excerpt of Garry Marshall's "Pretty Woman" was actually used as an introduction to Abloh's show: you could hear the dialogue taken from the scene where Julia Roberts, who plays an escort, walks into a luxury fashion boutique in order to buy an outfit and gets rejected by the sales person with the sentence "You're obviously in the wrong place" – a social rejection that Abloh challenged and put upside down by offering an eclectic, dichotomy-breaking, and empowering take on women's wear. So, are you the Off-White type of "pretty woman"? See our top 5 show picks below and judge for yourself.

 

1. 

 

OFF-WHITE by Virgil Abloh Ready To Wear Fall Winter 2016 Paris / NOWFASHION.com

We love how Virgil replaced the belt pouch – a streetwear emblem – with chic and sophisticated clutches! And we are sure that his branded turtleneck tops will sell like hotcakes!

 

2. 

 

OFF-WHITE by Virgil Abloh Ready To Wear Fall Winter 2016 Paris / NOWFASHION.com

Deconstruction, you think? Look closer: this styling trick makes for a true tompe-l'oeil effect! Off-White's nude hued tuxedo is not one-sleeved, it's simply worn off the shoulder and tucked in the back, which makes for a great style.

 

3. 

 

OFF-WHITE by Virgil Abloh Ready To Wear Fall Winter 2016 Paris / NOWFASHION.com

A nightwear inspired satin dress with a pleated panel appliqué on the right hip. Drop-dead gorgeous.

 

4. 

 

OFF-WHITE by Virgil Abloh Ready To Wear Fall Winter 2016 Paris / NOWFASHION.com

You thought denim total looks were banned from the runway by the end of the 90s? Well, you got it all wrong.

 

5. 

 

 

OFF-WHITE by Virgil Abloh Ready To Wear Fall Winter 2016 Paris / NOWFASHION.com

 

Because a "Pretty Woman" always needs to channel her inner "Lady in Red." 

 

DISCOVER THE LATEST IN NOWMAGAZINE HERE.

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