Milanese fashion house Trussardi opted for a presentation rather than a fashion show for their men's fall winter 2014/5 men's collection. Creative Director Gaia Trussardi told Now Fashion that she wanted to create a homey atmosphere, much like the house she grew up in -- which married the antique and contemporary.
The line is inspired by the idea of a romantic Italian hero, who lives very much in the same reality this Trussardi sister has grown up in: professional and urban. He also tempts his fate with fast cars and feeds his soul with rock and roll.
"The styling is my own, but the garments are very much Trussardi," she said. This is her second men's wear season, following the departure of Umit Benan.
In addition to her role as creative director, she is the face of the Trussardi "My Name" fragrance and most importantly, a mother. Helping her family run the family business, can be difficult at times, she admits.
"It's important for me to give this example to my children. I got this example from my own parents," she said.
At Trussardi's headquarters in Milan's Piazza della Scala, long trench coats and leather biker jackets work with glen plaid trousers and pinstriped suits. Traditional elements like wool coats are fashioned with camel hair. Silhouettes are minimalist and are enriched by a combo of fabrics like wool and leather. Knits include cable-stitching burgundy and camel melange crew neck sweaters, while cotton fleece sweatshirts are updated with plaid neoprene in black and red checks.
For accessories, Trussardi dove into its archives from the 1990's for its shiny crocodile minimal bags, while deconstructed backpacks and totes are fashioned with a mix of knits and leather.
"I try to be consistent with the Trussardi DNA yet find a balance between the old and the new," she said.