Valextra Ready To Wear Spring Summer 2015 Milan
It almost pained the PR to say it, but the little bags dangling from the dog mannequin were indeed for "poo poo" bags.
The doggy "scoop" bags, available in a gummy bear array of colors, were the highlight of the Valextra presentation.
Known for its almost unattainable, urban Italian signora style, the poop bags were a welcome reprieve from endless seasons of leather goods that strictly adhere to the brand's understated luxury style.
With a high ticket price of 1800 to 2000 euros on average, it comes as no surprise that the Milanese brand, which prides itself on the fact that there is no need to show its label on its bags, has seen Jacqueline Onassis and Grace Kelly buy its purses.
In the showroom, Origami-shaped totes with magnetic clasps will likely captivate neatly dressed, polished women in the first class lounges of Singapore and Tokyo.
Consistency and quality is perhaps the key to its success, but this season designer Alvaro Gonzales sought to shake things up a bit and lure younger customers with items like the city backpack.
Made with a rigid flaps and delicate golden locks, the luxurious knapsacks infused the collection with the potential to reach the over 25s.