"Am I able to quote you or are you still anonymous?" asked the journalist backstage of designer Demna Gvasalia, who answered questions in front of photos of models in off-kilter outfits from the label Vetements' first Paris show.
The second collection for the brand was presented at the Espace Pierre Cardin. Members of the mysterious house include Gvasalia, an Antwerp Royal Academy graduate, who was dubbed a young star, and the latest Belgian Wunderkind (despite coming from Georgia) before he graduated from the prestigious school in 2006. He wasn't giving too much away.
But he did say the label is sold in close to 30 stores, based on the first collection presented here last season, marking a success upon which they wish to build.
Spring Summer 2015 was a poetic take on fashion with models with tussled hair, seemingly washed up from the sleep of the dead in a scruffy semblance of style that smacked of rebellion.
As did the show notes, which pointed to a more alternative view of fashion.
"Skirts you don't wear... A Trench that is not there. Vetements welcomes you to no man's land population 1- You. This is not Normcore," read the notes.
Indeed, the collection included anything but normal cuts or shapes.
Think a mauve Mackintosh with elongated sleeves that looked as if the white lining had fallen out to cover the model's wrist, or billowing pants that resembled Charlie Chaplin trousers given a sporty makeover, or a comfy trouser suit with sweatpant bottoms that hid the feet, while the one shoulder top half revealed the model's flesh.
"We had a good response to the first collection and are here to give our first show," Gvasalia told NowFashion, declining to give a title. "There are a group of people behind the brand and we got picked up a lot based on the last collection but don't yet sell in Paris which we hope to do."
Judging by the big turnout, he might just get his wish.