Victoria Beckham Launches Beauty & Her Latest Collection

On London’s Dover Street, the Victoria Beckham store boasts a window full of excitement, proudly announcing: “Luxury performance, clean beauty” – Victoria Beckham’s much-anticipated new beauty range, Victoria Beckham Beauty, which officially launched in London this weekend over London Fashion Week, the day before her own show.



We sat down to posters promoting it – Instagram has, of course, been all abuzz about its launch, not least Victoria herself who can be seen on her page talking to her followers, dressed in a VB-embroidered white lab coat and whispering, “I can’t wait!



It really is about empowering women through fashion and beauty,” she further explains on her website of the project that has been some five years in the making. It was a decade ago that she launched her eponymous fashion label, showing in New York where she would at the time talk through her collections to small numbers of press and buyers. Today she has a burgeoning empire.
 
It was following a meeting with her co-founder and CEO, Sarah Creal, that the former Spice Girl felt the time was right to enter the beauty market, “clean beauty” specifically. The collection initially focuses on eyes, which Beckham has said is a personal signature. The packaging, it’s noted, is as sustainable as possible while the products themselves are environmentally friendly, and aimed very much at women who, like herself, lead busy lives.
 
That same sentiment could be seen – appropriately – in the Spring/Summer 2020 ready-to-wear collection this season. “There is always a duality in women, moving between different ideas, different moods. I want clothes that move with a woman, that move with her life,” she wrote in the notes.
 
She did that with bouncy dresses that were defined less by their shape but by their punchy colours, corsages, and ruffle decorations that spilt around them for a sophisticated and elegant take on Bohemia. It was very civilised for lots of layered tailoring, which potentially you’d expect to see more during the Autumn/Winter season – shirts and skirts with chain belts, Seventies-into-Margaret Thatcher territory. But pussy bows were replaced by blooms. It was a mix of soft and romantic in those dresses and the more masculine coats and jackets. A duality.
 
We took a melting pot of references and inspiration from past decades, then looked to our brand DNA and put everything together in a blender to make a new modern mix,” she explained in her notes. One that obviously lends itself perfectly to a touch of Victoria Beckham Beauty.
 
There were nods to vintage YSL in a white tuxedo and in-keeping with a new-found mood set by Hedi Slimane for his last Celine collection that referenced the French bourgeois, Beckham too is hedging her bets on a new style of smart dressing as we enter into the 2020s.

And on the beauty front, Beckham appears to be hedging her bets on an upswing against all odds. Among the latest findings in some of the most recent beauty market numbers, despite what looks like a sudden surge for new beauty products, selling out supposedly instantly, the reality is not quite the same – apparently women are wearing less makeup and have less time to think about it. Let’s see if Beckham can change their minds.


SHARE
  • Facebook
  • Twitter
  • Pinterest
SIMILAR ARTICLES
Issey Miyake Releases Exclusive Documentary
By Alice Ierace
Issey Miyake released an unpublished docu-film that shows the birth and evolution of the...
By Alice Ierace
Issey Miyake released an unpublished docu-film that shows the birth and evolution of the collection Homme Plissé Issey Miyake and shares a message of freedom, movement and comfort as new codes for men's clothing.Opening with a scene from Flying Bodies, a video that captures the 2013 performance...
Issey Miyake released an unpublished docu-film that shows the birth and evolution of the collection Homme Plissé Issey Miyake and shares a message of freedom, movement and comfort as new codes for men's clothing.Opening with a scene from Flying Bodies, a video that captures the 2013 performance of the Aomori University Men's Rhythmic Gymnastics Team which marks the debut of the collection, the...
OP-Ed: Is Voice Technology the Future of Retail?
By Elisa Carassai
Will the voice-operated assistant change the way we...
By Elisa Carassai
Will the voice-operated assistant change the way we shop?   The first time I came across Amazon’s Alexa, I was amazed by the fact that a voice-operated assistant could work so well. Having Siri on my iPhone, I had never really made use of the...
Will the voice-operated assistant change the way we shop?   The first time I came across Amazon’s Alexa, I was amazed by the fact that a voice-operated assistant could work so well. Having Siri on my iPhone, I had never really made use of the voice-operated system integrated inside my phone, as it would often fail to correctly execute my...
Cult Scandi Brand Cecilie Bahnsen Debuts Shoe Collection With Charles Keith
By Elisa Carassai
Joining forces this week are designers Charles & Keith and Cecile Bahnsen, who collaborated on an...
By Elisa Carassai
Joining forces this week are designers Charles & Keith and Cecile Bahnsen, who collaborated on an exciting shoe line inspired by traditional school-wear. The collection features some of the most classic Charles & Keith shapes and silhouettes which are reinterpreted by Bahnsen and finished with...
Joining forces this week are designers Charles & Keith and Cecile Bahnsen, who collaborated on an exciting shoe line inspired by traditional school-wear. The collection features some of the most classic Charles & Keith shapes and silhouettes which are reinterpreted by Bahnsen and finished with her signature brooch. Four various styles are featured including three Mary Jane designs and a...
Five CBD Brands That Are Doing it Right
By Ludovica Parisi
CBD is being marketed everywhere. From oils and topicals to edibles, there are now infinite ways...
By Ludovica Parisi
CBD is being marketed everywhere. From oils and topicals to edibles, there are now infinite ways to introduce cannabidiols in your lifestyle. However, as buyers get overwhelmed by the number of products being launched every week, companies have to work harder to stand out from the competition....
CBD is being marketed everywhere. From oils and topicals to edibles, there are now infinite ways to introduce cannabidiols in your lifestyle. However, as buyers get overwhelmed by the number of products being launched every week, companies have to work harder to stand out from the competition. So, what is the strategic approach to ensure people’s trust in a product? The answer lies in the...
Cuoio di Toscana Launches Campaign Against Domestic Violence
By Alice Ierace
Italian sole-leather brand Cuoio di Toscana, alongside many companies and institutions of fashion...
By Alice Ierace
Italian sole-leather brand Cuoio di Toscana, alongside many companies and institutions of fashion and luxury leather goods, shared their the commitment to defend women. “Violence against women does not go into quarantine: at the expense of the current moment of emergency, the numbers affecting...
Italian sole-leather brand Cuoio di Toscana, alongside many companies and institutions of fashion and luxury leather goods, shared their the commitment to defend women. “Violence against women does not go into quarantine: at the expense of the current moment of emergency, the numbers affecting this social injury show no sign of diminishing and, if we consider the case of domestic violence in...
Burberry Reports Significant Revenue Loss
By Rebecca Hitchon
Luxury fashion house Burberry has released its preliminary results for the past financial year...
By Rebecca Hitchon
Luxury fashion house Burberry has released its preliminary results for the past financial year ending 28th March, revealing the impact of COVID-19 on the business.Although the report discusses positive responses to its SS20 and AW20 collections and sales higher than expected earlier in the...
Luxury fashion house Burberry has released its preliminary results for the past financial year ending 28th March, revealing the impact of COVID-19 on the business.Although the report discusses positive responses to its SS20 and AW20 collections and sales higher than expected earlier in the year, the outbreak of COVID-19 in late January negatively affected the financial year. Store closures,...
Meryll Rogge’s Last Days of Disco
By Elisa Carassai
New York has always been a source of inspiration for...
By Elisa Carassai
New York has always been a source of inspiration for creatives. From writers, to artists, poets and designers, the city that never sleeps always seems to provide the right canvas for the creation of the most exciting ventures.   One of these...
New York has always been a source of inspiration for creatives. From writers, to artists, poets and designers, the city that never sleeps always seems to provide the right canvas for the creation of the most exciting ventures.   One of these creatives is 35-year-old Meryll Rogge. A former student of Walter Van Beirendock at Antwerp’s Academy...
Hindsight: Yale Photography On Sexuality and Mundanity
By Sasha Regazzoni
“When you think of your insides, do you imagine a river or...
By Sasha Regazzoni
“When you think of your insides, do you imagine a river or a volcano or … ? What is pleasure without climax? Can there be art without ego?”   In the opening essay of ‘Hindsight’, Yale School of Art’s 2020 MFA Photography graduate show which...
“When you think of your insides, do you imagine a river or a volcano or … ? What is pleasure without climax? Can there be art without ego?”   In the opening essay of ‘Hindsight’, Yale School of Art’s 2020 MFA Photography graduate show which launched last week, writer and visual artist Carmen Winant poses a series of “Questions for...