VIDEO | Emilio Pucci launches the Fall/Winter 2016 campaign

The scenes reveal the new vision of the Florentine Maison: past and future, elegance, metropolitan speed. The campaign was indeed shot where it all began: Palazzo Pucci.
The setting is the large roof-top terrace designed by Gae Aulenti in 1968. The breathtaking views in the background marry the brand’s Florentine heritage with the contemporary and modern spirit of the collection, giving life to a cutting edge style devoted to a new generation.