Holly Fulton centred her new collection around red colour, which she masterfully interpreted in her trademark prints and embellishments.
Her show at 9:30 AM took place in stylish Me hotel just in front of Somerset House - another cool location for current fashion week. Holly belongs to the new generation of British designers, who have suddenly captured all attention of fashion elite.
As London is certainly the best place for emerging talents to show off, we decided to visit Fashion Scout project, the very important platform for young and fledgling designers. At Sunday noon Ukrainian designers' showcase took place, where four young girls showed their collections for audience of important bloggers, editors and buyers.
One of the most exciting shows of the day, Topshop Unique, was seen everywhere - with a help of Google. The revolutionary experiment and a collaboration between two giants, Google and Topshop, was even featured on the cover of Wired magazine (which of course was red, the trending colour of the next winter).
The last show of the day was presented by Marios Schwab and has reunited "Ancient Greek Sandals" with "Flemish inspired ballerina". The whole collection was so beautiful that it was the best possible end of the third day of London Fashion Week.
Author and a host - Daria Shapovalova for NOWFASHION
Cameraman - Andrey Korotich
Journalist - Tetiana Monakhova
Music - Candidate Twist
Daria wears Bekh dress, Ksenia Schnaider hat, Carven shoes.