Nowfashion.com has changed and is now a portal with a 360° view into the world of fashion. The site has undergone an aesthetic makeover, shifting from its traditional white, black and red interface, to a new punky palette dominated by a delicate shade of light green. This revamp has been spearheaded by the über-famous, Köln-based firm Meiré und Meiré studio, renowned for their work on various publications including “032c” and “A magazine curated by”. While staying true to its fashion-forward, tech DNA, and maintaining its commitment to staying abreast of the editorial and tech trends sweeping fashion, Nowfashion has been modernized in every way and is poised to offer top-rate content through all of its channels, for many years to come.
Regarded as the premier provider of real-time fashion imagery, Nowfashion is also gearing up to become the premier provider of real-time fashion content and much, much more. As it prepares to celebrate its 10th anniversary (in February of 2020), the online magazine will unveil its revamped website on September 17. Now based in Italy, the exclusively English-language website has been completely restyled, in terms of content, graphics, and tech enhancements.
As it faces this next decade, its founder Valerio Mezzanotti transferred its editorial headquarters and operations to Milan, to further establish the website as a leading Italian publication with a wide, global reach with a new Italy-based editorial team. We are also working on constantly expanding worldwide the network of contributors, which already includes some of fashion’s leading voices, from significant capitals, including Paris, New York, London, and Shanghai.
Since its inception, Nowfashion has been at the forefront of the digital future of fashion related content, utilizing all of the storytelling methods technology has to offer, while engineering its own digital features in the process. Today, its team is preparing to make editorial progress, yet again, covering fashion and style, from a 360º angle, in five core aspects of the fashion world: Fashion (the creative editorials and up-to-date coverage of fashion’s game-changing designers and trends), Business (in-depth economic analysis, profiles, and market-reactive features), Sustainability (an eye on the sweeping changes revolutionizing an industry responsible for much of the world’s pollution), Beauty (insight into the wellness and cosmetic sectors, two of the most lucrative industries globally), Culture (exploration of pressing political and social issues (gender, diversity, society, art, design, and more).
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